interesting article about Green Marketing from Dan Dunlop on his blog Brand Expeditions.
“One lesson that green organizations and their marketers need to learn is that if you stake out a ‘green’ position, you need to be green. It’s another example of living the brand. I know it sounds simple, but it’s not. These companies need to be aware of green marketing and advertising practices such as green direct mail (yes, it really exists, although the notion is troubling) and more sustainable printing practices. The US Postal Service is now promoting its green direct mail program. Check out this recent NY Times article on green direct mail…”
check out the rest of the article here
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